70s Makeup Guide: Trends, Tutorials & Products
makeupguidetrendstutorialsproducts">70s Makeup Guide: Trends, Tutorials & Products
Get ready to groove to the beat of the 70s with this guide to the iconic makeup trends that defined the decade! From the bold and glamorous to the natural and bohemian, 70s makeup offered a diverse range of styles for every personality. Dive into the history, explore the key looks, discover must-have products, and learn how to recreate these timeless trends for a modern touch.
The 70s Makeup Revolution: A Time of Bold Expression
The 1970s saw a seismic shift in beauty standards. The era's social and cultural upheavals, fueled by the rise of the counterculture movement and the women's liberation movement, gave women more freedom to express themselves, including through their makeup. Gone were the strict, often artificial, makeup norms of the 1950s and 60s. Instead, 70s makeup embraced individuality, experimentation, and bolder, more natural looks.
Key Features of 70s Makeup
1. Natural Skin: The 70s beauty ideal celebrated healthy, radiant skin. Foundation was applied lightly, allowing natural skin tones to shine through. Matte was the preferred finish, with a focus on natural, light coverage that enhanced rather than masked.
2. Glowing Complexion: Contouring and highlighting were not yet mainstream, but a subtle glow was achieved using cream blushes and bronzers on the cheeks and temples. This technique created a natural, sun-kissed look.
3. Defined Eyes: 70s eye makeup was all about creating drama and intrigue. Thick, bold eyeliner, often in black or brown, was used to create winged liner, dramatic cat eyes, or graphic eyeliner. Eyebrows were also defined and arched, adding a strong facial feature to the look.
4. Colorful Eyeshadows: 70s makeup championed color! Bright, bold eyeshadows, from shimmery golds and bronzes to vibrant greens and blues, were used to create a variety of eye-catching looks.
5. Voluminous Lashes: Long, full lashes were considered essential for the 70s look. Mascara was applied generously to both upper and lower lashes, often paired with false lashes for extra drama.
6. Minimalist Lips: In contrast to the boldness of the eyes, 70s lip makeup was often subtle and natural. Neutral shades like beige, peach, or nude were popular, but a pop of color was sometimes achieved with a sheer berry or brown lipstick.
Iconic 70s Makeup Trends:
1. The Disco Look: This glamorous trend was all about shimmering eyes and bold lips. Gold and silver eyeshadows were applied liberally, often with metallic shimmer and glitter, to create a dazzling effect. A touch of vibrant color was often added to the crease for dimension. The lips were typically adorned with burgundy, plum, or deep brown lipstick, adding a touch of seductive intensity.
2. The Bohemian Look: This carefree, natural look reflected the bohemian spirit of the 70s. Light, barely there foundation, natural shades of blush and bronzer, and a touch of earthy eyeshadow were key elements. The eyes were often accented with a flick of black eyeliner for a touch of definition and a hint of drama.
3. The "No Makeup" Makeup Look: Reflecting the natural beauty movement of the 70s, this trend focused on enhancing natural features rather than concealing them. The emphasis was on a radiant complexion, achieved with a light touch of foundation and a subtle dusting of powder. Eyes were kept simple, with a touch of light brown or beige shadow and a few coats of mascara.
70s Makeup Tutorial: The "Disco Diva" Look
Here's a step-by-step guide to achieving that glamorous Disco Diva look:
Step 1: Prep your skin: Start with a clean, moisturized canvas. Apply a light foundation and blend it seamlessly with a brush or sponge.
Step 2: Add a touch of glow: Use a cream blush or bronzer to sculpt and define your cheekbones, blending it outwards for a natural, sun-kissed effect.
Step 3: Go bold with eyes: Apply a shimmery gold or silver eyeshadow all over the eyelids.
Step 4: Add dimension: Apply a deeper brown or bronze shadow to the crease, blending it upwards for a dramatic effect.
Step 5: Define and enhance: Use a black or brown eyeliner to create a winged liner or a dramatic cat-eye look.
Step 6: Build the drama: Apply generous layers of mascara, focusing on both upper and lower lashes. Consider adding false lashes for extra volume and intensity.
Step 7: Finish with a pop of color: Choose a dark burgundy, plum, or brown lipstick to add a touch of seductive intensity.
70s Makeup Products:
1. Foundation: Light coverage foundations with a matte finish were popular in the 70s. Look for natural shades that blend seamlessly with your skin tone.
2. Blush and Bronzer: Cream blush and bronzer were preferred for a natural, sun-kissed effect. Choose shades that compliment your natural skin tone.
3. Eyeshadow: Embrace bright, bold colors, from glimmering golds and silver to vibrant greens and blues. Experiment with shimmery textures for extra drama.
4. Eyeliner: Opt for black or brown eyeliner in pencil or liquid form for creating dramatic winged liner or cat eyes.
5. Mascara: Choose a volumizing mascara to achieve thick, full lashes.
6. Lipstick: Neutral shades like beige, peach, or nude were popular for a natural look. For a touch of color, choose sheer berry or brown lipstick.
7. False Lashes: For a dramatic look, consider adding false lashes to enhance your natural lashes.
FAQs about 70s Makeup
1. What were the key makeup trends of the 70s?
The 70s saw a range of makeup trends, from the glamorous Disco look to the natural Bohemian style. Key elements included natural skin, defined eyes, bold eyeshadow, and voluminous eyelashes.
2. What products were popular in the 70s?
Popular 70s makeup products included light-coverage foundations, cream blushes and bronzers, bright eyeshadows, black or brown eyeliner, volumizing mascara, and false lashes.
3. How can I recreate 70s makeup for a modern look?
You can recreate 70s makeup for a modern look by focusing on bold eyeshadow, defined eyes, and a natural complexion.
4. What are some modern interpretations of 70s makeup?
Many modern makeup trends draw inspiration from the 70s, including bold eyeliner, shimmery eyeshadow, and dramatic lashes.
5. Does 70s makeup look good on everyone?
70s makeup trends can be adapted to suit a wide range of skin tones and face shapes. Experiment with different styles and find the ones that best complement your features.
Conclusion
The 70s were a decade brimming with creativity and self-expression, reflected in the bold and diverse makeup trends of the era. By embracing these trends and adapting them to modern sensibilities, we can channel the spirit of the 70s and add a touch of vintage charm to our contemporary beauty routines. So, grab your favorite shimmery gold eyeshadow, your boldest eyeliner, and get ready to rock your inner 70s diva!
Call to Action: Explore our curated selection of 70s-inspired makeup products and tutorials for your next glamorous look!
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